While I was in undergrad, I interned at an e-commerce web agency based out of New York State called Shero Commerce. A project that I worked on at this internship was an e-commerce website for a local family-owned honey business. The requirement was to create a website that would be easy to navigate and allow them to sell their products online, while keeping the aesthetic simple, sweet, and reminiscent of their best-selling business: honey.
I worked with the lead designer at Shero to create initial black and white wireframes of the home page, about us page, shop page, and product page.
After reviewing the initial black and white wireframes with the team, the feedback was to minimize the grid margins in the layout, develop the footer and main menu more, and adding a hero image on the home page. Following this review session, I did a second round of black and white wireframes.
At this point, the team felt the wireframes were in a good spot, and I started to flesh out the design in color mockups.
I worked in Adobe Illustrator to create the color mockups, and then placed those screen designs into Invision to prototype the user flow. While I was working on the desktop version of the design, I kept the mobile version in mind, and once the content and style was determined I prototyped the mobile version in Invision as well.